Whether you’re first diving into the topic (or are just looking for a refresher), here’s how to begin: Understanding color theoryĬolor theory can help designers determine which colors look good together. In order to unleash the power of color, you first have to start by understanding color theory, the color wheel, how to use complementary colors to create an impactful color scheme, and the psychological effects of those colors. Understanding that color choice goes beyond personal preferences can help you not only improve a product’s usability-but even psychologically impact your users. You’re not alone: This is a universal human experience-and it’s a powerful tool you can use as a designer. While those might not have been the exact thoughts and feelings red evoked in you, it’s likely you associated the color with certain emotions, ideas, and objects. Or maybe visions of flushed cheeks, a cherry lipstick shade, a stop sign, blood, or a heart float through your head.
What comes to mind? Perhaps feelings like anger, passion, energy simmer to the surface. Luis Gonzalez, senior brand designer at InVision, has an exercise for you: Think about the color red.
